One of the most obvious things you don’t want to do with a Flash game is to put it on a web page all by itself. If you do that, search engines will have little or nothing to look for. Ideally, you should have the basics covered, such as including the meta tags and a description for the web page. If possible, the URL should include the full name of the game. If there’s room, it is helpful to include a descriptive heading within H1 tags, and under the game you should try to include a game description, or at the very least, the game instructions.
All of these techniques give search engines something to work with. A little keyword research using Google’s Keyword Tool can go a long way. Some people will tell you that you should include all the text within the game. Personally I think that just makes for confusing gobbledygook! A one or two paragraph game description with some well-placed keywords can really help in the long run. It not only helps for search engines, but when people are searching for those keywords and they find your game, it makes it more likely that they will link to your game.
Going beyond the page itself, you want to make sure you take advantage of your social media outlets. Sites like Facebook, Linkedin, and Youtube are SEO ranking goldmines. You need to make sure you link to your game from your Facebook fan page–especially if you can devote a Facebook fan page to the game. Of course it’s good to make posta about your game on Facebook, but it’s even better to have a Facebook fan page with a link to the game in the description (which appears under the profile picture).
If you look at our Games in a Flash Facebook fan page here — you can see an example of putting a link in the description. Unlike posts, that link doesn’t scroll out of view. It’s in prime-real estate above the fold. If you don’t want to make a Facebook fan page just for the game, then at least consider putting it on a Facebook fan page tab.
You can put a link to your game on Youtube by doing a video about your game and then featuring a link to the game in the description under the video. When you do that, try to use a good keyword-based title for the video on Facebook. It’s also a good idea to point to the link within the video at the end of the video just like I do here in my video for this article.
On Linkedin.com, you can post links to your game in Groups. When you do this, of couse, you want to make sure it’s relevant to the group. You can always start your own Group. Of course, you can also post a link to your game in your Facebook status and as one of the projects for your Profile. Links like these from Facebook, Youtube, and Linked In really help the SEO of your game because links that come from those sites carry a lot of weight and relevance with the search engines.
One last tip is you can go to fiverr and have a link wheel or link pryamid made for your game. You can also pay people to link to your game, and like or share your social media links and things like that. If you have a forum or if you allow comments on your blogs, you probably hate those things, but the truth is that your competition is likely using link wheels, so don’t give them the advantage by not doing it as well.
These tips will give you solid SEO for your games. If you’re not doing most of these things, you are probably losing out on subtstantial traffic for your games in the long run.